Bernie Ecclestone could turn to spin doctor Richard Woods in the build-up to Formula One's flotation on the Singapore stock exchange.
As Ecclestone's hold over Formula One comes under its greatest threat ever from legal action in a British court, the F1 supremo is a man under fire.
In recent weeks he has found himself in London High Court in a damages claim worth $141m that relates to the sale of F1 to CVC and that, according to reports, could be just the start of his legal hassles.
However, Ecclestone says his talks with Woods, a former ally of Max Mosley, are regarding the pending flotation of the sport.
"I have talked to Richard in the last three months," he admitted to The Guardian.
"We were talking about the flotation and I wanted someone to talk to the press about shares going up and shares going down. Nothing has happened so far."
As for Woods, the former FIA director of communications stated that "conversations have taken place. If it happens, it happens."
The Guardian's Paul Weaver added that 'if Woods, who helped establish the FIA Foundation in 2001, does join forces with Ecclestone his role is likely to be wider than the mere flotation of the sport.
'The remarkably self-sufficient Ecclestone, 83 last month, does most things himself but he was impressed by the way his old ally Mosley was helped by Woods. And he does need help, if only to smooth over his gaffes.'