Having finished second last season, Daimler CEO Dieter Zetsche wants the Mercedes team to go one better in 2014.
Last season, Mercedes put in their performance since purchasing the Brawn GP team with Nico Rosberg and Lewis Hamilton achieving three race victories.
Six more top-three results helped the team to second in the Constructors' while Hamilton was fourth in the Drivers' battle.
Next year, though, Zetsche says the double will be Mercedes' goal.
"Of course our goal is to win the Drivers' and the Constructors' World Championship," he told Auto Motor und Sport.
Meanwhile non-executive director Niki Lauda is confident that Rosberg and Hamilton, who teamed up for the first time this season, will continue to draw the best out of each other.
"Lewis has brought out even more in Nico than Michael Schumacher succeeded in doing," he said.
"This year we have seen the best Rosberg that there has ever been.
"Our aim [next year] is for the drivers to push each other to peak performance."