Red Bull launched their new RB10 at Jerez on Tuesday, billing the car as their "first interpretation" of the new rules.
This season, in light of the new regulation governing the lowering of the tip of the nose, there have been some interesting designs and the RB10 is no exception.
Opting for a sharp finger pointing towards the ground, the RB10 marks Red Bull's 10th entry into the Formula One World Championships.
The most successful team in recent years, Red Bull and Sebastian Vettel will be chasing their fifth Championship double this year with the help of new signing Daniel Ricciardo.
"The reset button has essentially been pressed for 2014 with the regulation changes so it is a clean sheet of paper," said team boss Christian Horner.
"It is an opportunity for the design teams to get their teeth into a new challenge but of course the biggest challenge is in the power unit and that's where we rely heavily on our engine partner Renault to make sure we have a power unit that is competitive with our rivals."
As for Red Bull's chances of securing a fifth successive double this season, he added: "I think it is dangerous some times to be over confident that you have all the elements in place for the start the any season.
"We have enjoyed great continuity the past few years, we have a strong driver line-up, we have a strong technical line-up and we have great strength in depth within the team.
"But you can't take anything for granted and Formula One like any sport can be unpredictable at times."