Insurance provider Genworth has signed a new, multi-year partnership with Williams, the Formula One team confirmed on Wednesday.
As part of the sponsorship, the Williams drivers will wear overalls with the Genworth logo, while the company's insignia will also appear on the rear-wing of the FW36 as well as the kit worn by all the team's personnel from this year on.
"I'm delighted to welcome a brand of Genworth's pedigree to the team for the 2014 season and beyond," Sir Frank Williams said.
"We share a number of similar values such as ensuring excellence and integrity in everything we do and a truly global footprint. We're looking forward to working in close collaboration to help them maximise the benefits that come from a close association with Williams and Formula One."
Genworth specialises in with lifestyle protection insurance and is a Fortune 500 company that was founded in 1871.