Belgium

Last Race: 24th Aug Belgium

Belgium GP Results
Pos Driver
1 Daniel Ricciardo
2 Nico Rosberg
3 Valtteri Bottas

Williams confirm Martini sponsorship

Thursday 6th March 2014

 RSS

Share:

Williams confirm Martini sponsorship

Williams confirm Martini sponsorship

Williams have confirmed Martini as their 2014 title sponsors and will now be known as Williams Martini Racing.

Last month reports emerged claiming that Martini, who have been away from F1 for five years, could return to the sport with Williams.

That was finally confirmed at the team's Grove headquarters on Thursday when Williams revealed their 2014 livery.

The new colours are predominantly white, shot through with blue and red.

"We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing," said Sir Frank Williams.

"Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit.

"It will be great to see the distinctive stripes of Martini Racing return to Formula 1 once again in unison with Williams."

The sponsorship deal is a multi-year one which Andy Gibson, Chief Marketing Officer of Bacardi, says offers a "powerful" marketing platform for his brand

"The decision to partner with Williams was a natural one for us as it provides an unparalleled opportunity for the Martini brand to connect with consumers through one of their lifestyle passions, Formula One racing," Andy Gibson said.

"Martini will give consumers a taste of life in the fast lane, bringing a renewed sense of Italian style and glamour to the track and beyond.

"Williams Martini Racing provides a powerful, integrated marketing platform and delivers dynamic opportunities that will strengthen the Martini brand."

It's Go, Go, Go In Belgium

Editor's Picks

Team-Mate Wars: Belgian GP

Team-Mate Wars: Belgian GP

Lewis, Daniel and Jenson extended their considerable leads in TMW, but for once Fernando let one slip...

Winners and Losers: Spa

Winners and Losers: Spa

Daniel Ricciardo made it two on the trot thanks to Nico Rosberg's one-man campaign at wrecking Mercedes' challenge...

Stand-Out Moments In 2014

Stand-Out Moments In 2014

Stuff the critics, Andrew Davies thinks this has been an outstanding year of F1 and delivers his 10 magnificent moments...

What Will Alonso Do Next?

What Will Alonso Do Next?

Fernando Alonso is well known for his love of magic, but he needs to pull a rabbit out of a hat very quickly...

PlanetF1 Fantasy League

PlanetF1 Fantasy League

The season may be underway but you can still enter the PlanetF1 Fantasy League and win prizes on a race-by-race basis...