'Martini deal great for F1'

Friday 7th March 2014

 RSS

Share:

'Martini deal great for F1'

'Martini deal great for F1'

Claire Williams says it is "fantastic" not just for Williams but for F1 as a whole to have Martini back in the sport.

On Thursday, Williams announced that Martini had signed on as their new title sponsor with the team now known as 'Williams Martini Racing.'

"This is amazing, not just for Williams to have brought in a title sponsor with a brand like Martini, that's fantastic for us, but for the sport as a whole," Williams told Autosport.

"To have a brand like Martini sponsor a team is an endorsement for our sport."

Williams was especially delighted given the team's poor run of form in recent years.

The has managed just two races wins in the last ten years which included a seven-year victory drought.

But despite their woes, the deputy team principal says it is Williams' pedigree that drew Martini.

"The history was important to them, the family side was very important to them. We share that we are family-owned companies.

"We are going to do some amazing things and it is really going to help drive interest in Williams, Martini and F1 as well because there is going to be lots of great activation around the races."

However, she revealed that Williams faced some competition from rival teams for the Martini sponsorship.

"Other teams can offer a lot too and we are all fighting as well, it wasn't easy.

"I'm just pleased that at the end of the day we won that competition."

"Some deals can take years and some deals happen just like that and this has been quite quick. For a title sponsor particularly it hasn't taken as long as maybe you would expect it to have done. Talks started last year.

"Both parties at the table wanted to make it happen because they recognise what we as a team can offer a partner and the shared synergies between our brands."

Gallery: Race Day In Hungary

Editor's Picks

Winners & Losers: Hungary

Winners & Losers: Hungary

Another epic race with Lewis Hamilton oh-so close to the greatest Formula 1 comeback of all time...

PlanetF1 Fantasy League

PlanetF1 Fantasy League

The season may be underway but you can still enter the PlanetF1 Fantasy League and win prizes on a race-by-race basis...

Ferrari Must Cut Kimi Losses

Ferrari Must Cut Kimi Losses

There appears to be a sense of déjà vu for Ferrari since the return of Kimi Raikkonen, and perhaps it's time for the team to cut their losses...

Team-Mate Wars: British GP

Team-Mate Wars: British GP

Daniil Kvyat is bossing his more experienced team-mate, unlike Kevin Magnussen. Fernando Alonso still has the biggest margin...