Haas unfazed by lack of sponsors

Date published: March 18 2017

Although Haas are set to start this season with minimal sponsorship on board, team boss Guenther Steiner says he is not worried about the situation.

Heading to Melbourne for the season-opening Australian Grand Prix, Haas will carry sponsorship from only the Haas Automation brand and Swiss watchmaker Richard Mille.

While Steiner acknowledges that he would like more sponsorship on board, he says Haas “can survive without that.”

He told GPUpdate.net: “I think if you look at the teams which have been here a long time and are very stable, they have no big sponsors.

“It’s a difficult market for sponsors, I must say. I think if somebody wanted to sponsor us, then they are just waiting a little bit to see if we are stable in what we are doing.

“Would we have hoped to have a little bit more [on the car]? Sure. But we are fortunate that Haas Automation sponsors us, so we don’t live on sponsors, we can survive without that.

“We will try to get sponsors on the car, but it’s a difficult market.”

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