Mercedes officially reveal W11 livery

Mark Scott
Mercedes W11

Mercedes W11

Mercedes has officially kickstarted launch week by revealing the livery of their 2020 challenger – the Mercedes W11.

The Silver Arrows’ official launch was pencilled in for Friday, February 14 but eagerness has got the better of them and have instead decided to reveal their new(sort of) look a few days early.  A private shakedown at Silverstone on Friday is still scheduled.

The reigning champions, bidding for a seventh consecutive World Championship double in 2020, posted an early morning teaser on their social media channels.

Those covers came off following an official launch show at 11am GMT, with the 2020 livery featured on last year’s W10.

The close-up pics then followed…

The livery is very similar to the 2019 look…

…with the added tinges of red to signify the arrival of Mercedes’ new major partner INEOS.

Mercedes
Mercedes

“It is a very proud moment for us to welcome INEOS to Mercedes in their new capacity as principal partner,” Mercedes boss, Toto Wolff said.

“The company’s ambition, dynamism and entrepreneurial flair are a perfect fit for the spirit of Mercedes-AMG Petronas.

“Both companies share a restless desire to improve every day and a strong commitment to achieving the very best results.

“Our partnership will be defined by tackling great challenges together – on the race track, on water and on the stages of the Grand Tours – and we will be aiming to raise the bar in each of them.

“Furthermore, this new partnership is an important cornerstone of our future plans in Formula One. It once again serves to demonstrate the attraction of the sport for ambitious, global brands with a long-term vision for success.”

A final shot from above…with one Silver Arrow remaining red on the left hand side of the car to honour the late, great Niki Lauda.

Mercedes W11
Mercedes W11

Follow us on Twitter @Planet_F1 and like our Facebook page.