Singapore Airlines has replaced Singtel as the official title sponsor of the Singapore Grand Prix.
This year's event, which takes place at the Marina Bay Street Circuit on the weekend of September 19, will therefore be known as the '2014 Formula 1 Singapore Airlines Singapore Grand Prix'.
"We are thrilled to be taking up the title sponsorship of one of the most exciting races on the F1 calendar, and we are especially pleased to be doing so in the lead-up to Singapore's 50th birthday next year," Singapore Airlines CEO Goh Choon Phong confirmed.
"Singapore Airlines has always supported the development of both sports and tourism. Through our involvement with the world's first F1 night race we will be able to enhance both for the benefit of Singaporeans and visitors alike."
Mr Ong Beng Seng of Singapore GP Pte Ltd revealed: "We are delighted to welcome Singapore Airlines as title sponsor for the Formula 1 Singapore Grand Prix. Given the iconic brand's phenomenal global reach, this synergistic partnership will provide the widest exposure and fantastic opportunities in the promotion of both Singapore and F1 around the world."
F1 boss Bernie Ecclestone added that he is pleased to have the company as a sponsorship partner involved in the sport.
"We are very happy to have Singapore Airlines join the F1 family by becoming the title sponsor of the extremely popular Formula 1 Singapore Grand Prix, which was the first F1 night race, and demonstrates Singapore's forward thinking, an attribute Singapore Airlines has always achieved," Ecclestone said.
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