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Smirnoff team up with Force India

Thursday 01-May-2014 12:15

Force India have announced a new partnership with Smirnoff, who are on a "mission to bring down the velvet rope around racing."

The Smirnoff branding will feature on Force India's VJM07 at next weekend's Spanish GP as well as the drivers' suits, helmets and team clothing.

The partnership will provide a high-profile, truly global platform for Smirnoff while the "fan-centric alliance will be focussed on helping lovers of the sport get closer to drivers, nearer to top quality race action and further away from exclusivity."

Speaking about the new deal, team principal Vijay Mallya said: "It's fantastic to see Smirnoff join the world of Formula One. It's an iconic, global brand and we welcome them to the Sahara Force India family.

"As a team we've always mixed the highest professionalism on the track with great celebrations away from it and our partnership with Smirnoff reinforces these values.

"As we continue to make progress on the track, Smirnoff is the ideal brand to help celebrate these moments and open up the sport to new fans."

Matt Bruhn, Smirnoff Global Brand Director, added: "We love Sahara Force India's story, as well as its ability to help us communicate about responsibility and top quality performance.

"This team is shaking up how we perceive racing and giving the establishment a real run for its money. We are thrilled to help them bring fans closer to the action and have lots of fun with this energetic, exciting team along the way."

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