Alfa Romeo and Sauber announce new multi-year deal

Mark Scott
Alfa Romeo

Alfa Romeo show "race potential" in Imola but no reward.

Alfa Romeo has retained the naming rights to the Sauber Formula 1 team with the two historic brands announcing a new multi-year partnership.

The two forces have been working together since 2018 and will continue to do so for the foreseeable future following a special announcement ahead of the British Grand Prix weekend at Silverstone.

Part of the joint statement read that ‘the renewal of this relationship represents a new exciting chapter in the long and prestigious motorsport history for two brands with an impressive racing heritage that includes success in Formula One, sportscars and touring cars, among others.

‘The partnership has set ambitious objectives for progressive improvement year on year, and will allow the two parties to develop their vision for the future in a stable environment, enabling Sauber Motorsport and Alfa Romeo to work on growing their success both on and off the track.’

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“We are delighted to be announcing the extension of this partnership,” Alfa Romeo team boss Frederic Vasseur said upon confirmation of the news.

“Alfa Romeo have been an incredible companion over the last few years, and we are even more excited about the chapters that are yet to come.

“The new regulations are giving us the chance to make another step forward and I firmly believe we are perfectly placed to make big gains together.

“We are looking forward to our future together and to keeping moving towards the front of the grid.

“This relationship is also very important for our company as a whole, beyond the track: the work we have done in the automotive world has shown the extent of the technology and manufacturing skills of Sauber Engineering and we are confident we can continue working for Alfa Romeo on new and exciting projects that will shape the future of the car industry.”

Jean-Philippe Imparato, CEO of Alfa Romeo, added: “As an historic Italian automotive brand, Alfa Romeo was born on the racetrack.

“Today we are proud to continue honouring that racing DNA by placing it at heart of the future of our brand.

“We are driven by passion and excellence. Formula One represents a cutting-edge laboratory for the future electrification of our range, fully coherent with our vision for the coming years.

“Furthermore, motorsport brings the incomparable global exposure we wish to leverage for a successful future.”

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