Haas have unveiled their livery for the 2023 season with the VF-23 the first to feature new title sponsor MoneyGram.
Having gone without a title sponsor for 2022 due to their breakdown in relationship with Russian company Uralkali, the 2023 car can be seen as the start of a new era for Haas with the VF-23 being the first model produced with MoneyGram as title sponsor.
Haas had already unveiled their modified name and logo with the team officially called MoneyGram Haas F1 Team and the arrow of MoneyGram added to the original Haas logo but have now shown off a digital rendering of what their 2023 car will look like.
But, as it is a livery unveiling, the car itself, which will have its first rundown at Silverstone on February 11 ahead of pre-season testing in Bahrain, will likely look much different than it does in the images.
The first thing fans will notice is the healthy splash of black paint that has been thrown on the livery with it now forming the base of the car. The white and red, the colours of both Haas and MoneyGram’s logos, remain but out goes the blue which made the car resemble the Russian flag in 2022.
MoneyGram’s sponsorship money has got them a spot on the engine cover and on the front wing while the team’s additional sponsors such as Hantec Markets and Palm Angels also feature on parts of the car. It is noticeable how bare the Haas car looks in terms of sponsorship when compared to the other teams in the paddock.
The rear and front wing are both painted in the team’s red while the MoneyGram logo is split across the front wing panels. On the rear wing, the word Haas is written.
The sponsor Tricorp Workwear is featured on the front of the Halo device while the drivers’ numbers, 27 for Nico Hülkenberg and 20 for Kevin Magnussen, are written on black on the nose and white on the engine cover.
Speaking about the new car, team principal Guenther Steiner said he liked the “modernised” look of the car and was pleased it represented another step closer to the season getting underway.
“I obviously share everyone’s enthusiasm around the livery unveil, not least as it’s a checkpoint in the preseason calendar which means we’re another step closer to doing the thing we actually want to be doing – and that’s go racing,” he said.
“I like the livery, it’s undoubtedly a more elevated and modernised look which is fitting as we move into a new era alongside
MoneyGram as our title partner. It’s an exciting time of year for Formula 1 and it’s great that we’re first out the gate to showcase our livery but our attention is firmly on getting the VF-23 on-track and preparing for the season ahead.
“We really have something to build on following last year’s performances.”