Coca-Cola extend partnership with McLaren

Jamie Woodhouse
Carlos Sainz Mclaren testing

Amidst the chaos in Formula 1, McLaren have some positive news to reveal after they extended their partnership with Coca-Cola.

Coca-Cola first signed up to become the official soft drinks partner of McLaren at the back end of 2018 and has continued with rolling one-year extensions.

The deal will see Coca-Cola branding be displayed on the side of the MCL35’s cockpit, as well as on the drinks bottles of Carlos Sainz and Lando Norris.

McLaren and Coca-Cola will also continue with its ‘Coke Driven to Deliver’ series hosted by Amazon where both Sainz and Norris deliver Coca-Cola to Amazon customers.

Sportbusiness.com report though that the utility of the deal is heavily reliant on how Formula 1 responds to the coronavirus outbreak.

McLaren withdrew from the season-opening Australian Grand Prix after one of their employees tested positive for the virus, a decision which started the spiral of decline which ultimately caused the race weekend to be cancelled.

Zak Brown, chief executive of McLaren Racing, said in a tweet: “I applaud the decision by F1, the FIA [International Automobile Federation] and the AGPC [Australian Grand Prix Corporation] to cancel the Australian GP.

“The health and safety of the F1 family and local community must come first. As a racer, this was the most difficult decision I have had to take. As a CEO, it was the easiest decision to take.”

Speaking about the deal, Matthew Tarallo, global vice-president, Amazon at The Coca-Cola Company, said: “Formula 1 is an incredibly engaging platform for our consumers. We built great momentum in 2019 and look forward to continuing our partnership with McLaren in 2020.”

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