Domenicali casts some doubt on Drive to Survive future

Mark Scott
Netflix logo Drive to Survive

Drive to Survive season three trailer released.

Formula 1 CEO Stefano Domenicali has praised the impact of Netflix’s ‘Drive to Survive’ documentary series – but warned it needs to keep adding value to the sport in order to continue.

Released on an annual basis since 2019, season four of ‘Drive to Survive’ is about to hit our screens on Friday, March 11 as the series follows arguably the most fiercely contested and controversial seasons in Formula 1 history.

Whether you love it or hate it, there is no denying that ‘Drive to Survive’ has had a huge impact on attracting new eyeballs to Formula 1 and grown interest in the sport in key territories such as the United States, with many fans citing the series as the reason why they wanted to pack into the grandstands at the Circuit of The Americas last October.

But Domenicali, while full of praise for the Netflix series, has suggested its current success is no guarantee of the relationship continuing in the years to come.

“There is no doubt that Drive to Survive has had an incredible effect, mainly on the new audiences, and also in other new markets like US for sure,” Domenicali told Wall Street analysts.

“And this will continue, and I can anticipate to you that you have to stay tuned to the new series, because I’ve just had the possibility to see it, and it will be fantastic, with the right tone. And as you can imagine, with what has happened last year, there will be a lot of action. So that’s good.

“I think that it’s important for us to be with Drive to Survive, with our Netflix friends, up to the moment where we believe that we’ll make sure that it’s a differentiating factor.

“If it’s becoming just a different way to speak about F1 without adding, or giving to the F1 platform any added value, maybe I think it’s better to renegotiate and see with Netflix and with the other partners what could be a possibility to do something different in the future.

“But for sure, this platform has been a vital part on the growth of awareness, mainly with the young generation and with newcomers of F1. And for that we need to thank that vision, and the process and the quality, that has been really very, very good.”

 

Season Five of ‘Drive to Survive’ has yet to be officially announced, but all signs point to the series being in production once again after Netflix logos were spotted at the unofficial pre-season test in Barcelona last week.

 

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Domenicali casts doubt on Drive to Survive future

Stefano Domenicali has cast doubts over Drive to Survive and its future.