F1 signs new deal with ESPN until 2022

Jamie Woodhouse
F1 extends ESPN deal in the United States until 2022.

F1 extends ESPN deal in the United States until 2022.

Formula 1 has announced that ESPN will continue as its broadcast partner in the USA until 2022, season included.

The sport has enjoyed double-digit TV viewership growth in the United States during the past two seasons – Formula 1 returned to ESPN in 2018.

Formula 1 is averaging 671,000 viewers on ESPN networks for the 18 races so far this season, up 19% on the audience figures from this time last year and a 24% rise on the 542,000 average on NBC networks in 2017.

There has also been a major demographic shift with viewers aged 18-34 up 81% from 2018 and 87% from 2017.

All races will continue to air live commercial-free on either ESPN, ESPN2 or ABC, and practice sessions, qualifying and races will be shown live and in replay across ESPN platforms, as well as on-demand replays on the ESPN App.

ESPN’s presentation partnership with Sky Sports and Formula 1 will continue, while the FIA Formula 2 Championship, F3 , and the Porsche Mobil 1 Supercup series, will also continue to be broadcast across the network.

ESPN Deportes will serve as the exclusive Spanish language broadcaster of F1 in the States from 2020, available on the ESPN Deportes television network and streaming on the ESPN App.

Speaking to the F1 website, Sean Bratches, Managing Director, Commercial Operations at Formula 1 said: “Our partnership with ESPN has delivered a 19 percent increase in viewership across the US and we are delighted to extend our partnership through to 2022.

“The US is one of our key focuses for growth and ESPN know and understand the US sports audience like no one else.

“The combination of their dedicated coverage and Formula 1’s amazing racing spectacle is a perfect partnership for us to build on our recent success with US audiences.”

Burke Magnus, ESPN executive Vice President, Programming and Scheduling, said: “When we brought Formula 1 back to ESPN two years ago, we had faith that Formula 1 fans in the United States would support the coverage.

“That faith has been rewarded many times over, and we greatly appreciate how fans have responded in record numbers.

“We’re also delighted to add Spanish-language rights to this new deal. This provides us with a unique opportunity to serve Hispanic Formula 1 fans across ESPN platforms in English and Spanish.

“We look forward to continuing the relationship with Formula 1 and working together to build the sport in America.”

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