Ferrari hire former AC Milan commercial chief for brand new role

Sam Cooper
Ferrari's base in Maranello. Maranello, Italy, May 2017.

One of Italy’s biggest sporting institutions, Ferrari has hired a man who worked at another for three years, AC Milan.

The Italian racing outfit announced they have acquired the services of Lorenzo Giorgetti who was chief commercial officer of the San Siro side from 2017 to 2020.

His new role at Ferrari sees him named chief racing revenue officer, which puts him in charge of improving long-term sponsor agreements across the company’s racing activities.

Reporting to CEO Benedetto Vigna, it is Giorgetti’s first foray into Formula 1 having led the commercial management of RCS Media Group’s sports division for a decade.

Commenting on the new arrival, Vigna said the goal of Giorgetti’s appointment was to connect to “our passionate global fan community.”

“We are delighted to welcome Lorenzo as our chief racing revenue officer,” the Ferrari CEO said. “With his experience and leadership, Ferrari will further develop long-term collaborations with our sponsors across all sport activities, including the emerging Esports world, and with our passionate global fan community.”

Giorgetti added his delight at being able to join Ferrari and that he felt a sense of responsibility towards the “history and heritage” of the car manufacturer.

“It is a true honour to join Ferrari and I do it with an equal sense of excitement and responsibility. Excitement at the great opportunities we can develop together with our esteemed sponsors and fans,” Giorgetti said.

“And with a profound sense of responsibility towards the history and heritage of Ferrari and to everyone around the world for whom Ferrari is such a unique passion.”

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Ferrari confirm 2023 challenger name

Another piece of news emanating from Maranello this week has been the confirmation of what their 2023 F1 car will be called.

The Italian outfit, having run the F1-75 last season, have returned to their naming convention of the hybrid era with the 2023 car called the SF-23.

It is the eighth car to be designated SF and the fourth time that it also references the current year. In 2017 and 2018, the SF70H and SF71H celebrated the years since the Ferrari company was founded and in 2019, SF90 reflected the years since the Scuderia was established.

The 2020 car was called SF1000 as the team celebrated its 1,000th grand prix appearance that season, at Mugello.

The SF-23 will be the first of Fred Vasseur’s reign at the team with the former Sauber CEO and team principal filling Mattia Binotto’s former role at the Scuderia.

There is now less than a week until the car is set to launch, on Valentine’s Day.