Ferrari launch their own Esports competition

Mark Scott

After being late to the Esports party, Ferrari has now significantly increased their involvement by announcing their very own competition.

The Ferrari Hublot Esports Series will crown a champion that will have the opportunity to join the Ferrari Driver Academy Hublot Esports team from 2021 and the series itself is open to both amateur and professional drivers.

Using Assetto Corsa, drivers will race the Ferrari 488 Challenge Evo in a series of events that will run until late into the year and anyone over the age of 18 is eligible to enter.

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The announcement of Ferrari’s own series is a serious step up for the Scuderia having only joined the Formula 1 Esport Pro series in 2019.

“Last year we started our experience in the F1 Esport championship, actually winning it, and I think it was just a natural step now to enter into our own sports championship,” Ferrari’s brand diversification officer, Nicola Boari, said upon announcement.

“It’s very similar to what we have in reality [with Ferrari’s own academy series]. So, it’s a natural step, and hopefully is going to be just the first one of a longer series.

“I believe that there is an enormous space for Ferrari to grow its own championship.

“I already said that we’re starting with Europe, only this year, but we definitely plan to enlarge the scope in the future. And I think another very important part that hopefully we’ll be able to implement when COVID is gone, is to have our own tournaments with live performances.

“That’s going to be something that for our championship could be unique.”

Charles Leclerc, a keen virtual racer as seen on Twitch during lockdown, will also be involved as a mentor to those taking part.

If you fancy a crack at winning something with Ferrari this year, you can now pre-register for the series here  –

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