Ferrari weighing up both Netflix and Esports

Date published: May 15 2019

Mattia Binotto says Ferrari are still deciding on whether to get involved with Netflix's Drive to Survive or the Formula 1 E-Sports series.

Ferrari team principal Mattia Binotto says they are still considering whether to get involved with Netflix or Esports.

The first series of Drive to Survive, an original Netflix production documenting Formula 1 behind the scenes, has proved wildly popular, though both Ferrari and Mercedes decided not to get involved.

The Maranello outfit are also the only team that have stayed away from the Formula 1 Esports series, and while they have bigger things on their mind right now, like the fact that their 2019 challenger appears to be a flop, Ferrari are weighing up their options in regards to getting involved with Netflix and the e-Sports competition.

“It’s certainly an interesting programme,” Binotto told the press in Spain. “We were not participating last season as Ferrari.

“We are considering it at the moment, we have not taken our final decision, so it’s something we will do in the next few weeks.

“I think e-Sports and Netflix, both of them, are certainly great programmes, E-sport is increasing in terms of interest and certainly as Ferrari we are looking seriously into it.

“We are not yet fully committed to the programme, but it’s something where the discussions are ongoing and we will very soon make our own decision.”

Haas principal Guenther Steiner has become the star attraction of Drive to Survive, and while he admitted to not watching the series, he believes that it can only do good things for Formula 1’s popularity on a whole.

“I didn’t see it, but everyone tells me,” he said.

“I don’t know how successful it is because there were no ratings, I’m told and Netflix never gives them, but I think everybody was positive about it, so I guess it helps.

“It should help to bring people in who don’t normally watch the races, who see this. There are more people watching Netflix than F1, I would say. If the people watch it and then get interested in F1, that should help us. That should help us all, and it’s a good thing in my opinion.”

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