FIA announce the appointment of first ever chief executive

Henry Valantine
The FIA logo. February 2008.

The logo of the FIA displayed.

The FIA have announced the appointment of their first ever chief executive officer, bringing in former Nissan, Volvo and DaimlerChrysler executive Natalie Robyn to fill the role.

Robyn, who has more than 15 years’ experience in the motoring and financial industries, had most recently been managing director and CEO of Volvo Switzerland and will be joining the FIA “in the near future”.

A statement from motorsport’s governing body confirmed a part of Robyn’s remit is to “be responsible for the successful operation and financial performance of an integrated and aligned FIA administration, as well as driving the overall strategy to deliver the leadership’s vision of reforming the federation”.

FIA president Mohammed Ben Sulayem had listed appointing a CEO as one of his targets during his campaign to lead the Federation, and believes Robyn’s previous experience made her the right person to take on an important new role in the organisation.


“The appointment of Natalie Robyn as our first ever CEO is a transformative moment for our Federation,” said Ben Sulayem.

“Her extensive experience and leadership will be crucial to improving our finances, governance and operations.

“She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities which will be an extremely valuable asset to the FIA and our members and I welcome her to the team.”

Robyn has also been tasked with helping the FIA’s commercial growth in the future, as well as expanding revenue streams to create more funds to distribute back into the areas funded.

Robyn said: “I am delighted to be appointed the first ever CEO of the FIA at such an important and exciting time for the Federation.

“I look forward to working with members, the senior leadership team and the President to deliver their vision of reform and growth with the involvement of all staff.”

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