Formula 1 has announced a “renewal and expansion” of its partnership with Amazon Web Services [AWS], elevating the company to ‘Global Partner’ status with the sport.
AWS graphics have been in use for worldwide TV viewers for a number of different metrics in recent years, such as tyre performance, ‘battle forecasts’ when one driver is chasing another down, and plenty more.
And a new ‘Track Dominance’ graphic is set to be debuted in Abu Dhabi for the final race of the season, which will see fans given the opportunity to see exactly where on track one driver or car has the upper hand on the rest.
Also, telemetry comparison data will feed into the new metric by showing who is making up time through a particular corner or on the straights.
A statement from Formula 1 said upon the announcement: “The renewed joint technical venture between AWS and F1 will explore new, unique, and innovative ways for fans to enjoy F1 through the power of machine learning, artificial intelligence and cloud technologies.
“Together, F1 and AWS technical experts will work to design solutions across the areas of motorsport, media and data architecture, future track designs, and delivery of regionalised media offerings, as well as exploring the fusion of gaming, live event, and live action experiences.”
Brandon Snow, Managing Director of Commercial, Formula 1, said: “Since 2018 AWS and Formula 1 have worked hand in hand to deliver insight and analysis for all our fans.
“Together we have successfully delivered the speed, scalability, and reliability Formula 1 requires to bring the expert analysis and insights to all our audiences and stakeholders.
“AWS has the global reach, partner community, and breadth and depth of cloud services that help Formula 1 engage with fans in multiple markets.
“We look forward to the next chapter of this powerful partnership which is central to F1’s fan experience and growth strategy over the coming years.”
Matt Garman, Senior Vice President of Sales, Marketing, and Global Services of AWS, added: “AWS helps companies push the limits of what their data can do.
“With such a data-driven sport as F1, this partnership has been a natural fit – helping the sport better utilize, analyse and act upon data to deliver insights to fans that weren’t possible before this collaboration.
“Leveraging the power of the world’s leading cloud, F1 is engaging with its growing global fan base in unique ways. Their vision and execution for digital transformation is impressive and we are excited F1 has selected AWS to continue to innovate together.”