In addition to their sponsorship of sprint qualifying, Crypto.com have now put their name to a new award to recognise overtaking in Formula 1.
The Crypto.com Overtake Award will go to the driver who completes the most overtaking manoeuvres throughout the 2021 season.
At the halfway stage of the campaign, Sebastian Vettel is on course to collect the trophy up for grabs, with a leaderboard to be displayed at each of the remaining grands prix. The plan is for 12 more races to be held this year, although two gaps currently appear on the calendar.
New broadcast graphics will be introduced live during each race to signal overtaking possibilities and potential moves, and to help fans keep track of drivers’ progress in the hunt for the Crypto.com Overtake Award.
Ben Pincus, Director of Commercial Partnerships at Formula 1, said: “We are delighted to be expanding our partnership with Crypto.com as we introduce the Overtake Award, which will integrate the brand into Formula 1 throughout the season in addition to the title partnership of the F1 sprint events.
“The Crypto.com Overtake Award gives us the chance to celebrate drivers’ instincts to make bold and strategic moves, which reflect the qualities needed when dealing in cryptocurrency.”
Steve Kalifowitz, CMO of Crypto.com, said: “We are extremely proud to be introducing a first-of-its-kind award to Formula 1.
“We strive to create partnerships that deliver win-win-win opportunities and I can’t think of a more perfect opportunity than the Crypto.com Overtake Award.
“This award allows our values to shine through celebrating the moments when drivers exhibit the bravery required to get ahead. This season has already seen some amazing overtakes and I can’t wait to see who this year’s champion is.”
The award enhances the partnership between F1 and Crypto.com, which began last month when the world’s fastest-growing cryptocurrency platform became the sport’s seventh global partner and title partner of the three F1 sprint events this season.
The first sprint event at Silverstone, a 17-lap qualifying ‘race’ in which Max Verstappen secured pole position for the British Grand Prix, was, say Formula 1, met with positive feedback from stakeholders and fans alike.
The remaining trial events for sprint qualifying have been confirmed to take place in Monza in September and São Paulo later in the season, assuming the race in Brazil can go ahead amid continuing high rates of COVID-19 infections and deaths in that country.