Formula 1 announces new TV deal in Spain

Date published: January 22 2021 - Jamie Woodhouse

Valtteri Bottas Formula 1 Circuit de Barcelona-Catalunya

Formula 1 has announced a new TV broadcasting deal in Spain between DAZN and Movistar+ from the 2021 season, active from March 1.

Following a three-year agreement between Movistar+ and DAZN, the DAZN F1 channel will be available to Movistar+ and DAZN customers, with Formula 1 saying that this new deal will “continue to make Formula 1 more accessible in Spain”.

DAZN, a sports subscription video streaming service, have acquired the rights of Formula 1 until 2023.

“DAZN F1 begins its broadcast on March 1, 2021 on both platforms and will provide full coverage of the race weekends,” read the press release from Formula 1.

“DAZN F1 will be a 24/7 channel dedicated exclusively to broadcasting the Formula 1 World Championship.”

Ex-F1 driver Pedro De La Rosa has been confirmed as one of the experts that will be involved in the DAZN F1 coverage.

Carlos Sainz and Fernando Alonso

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Formula 1 interest in Spain has been boosted by Carlos Sainz’s move to Ferrari for 2021, following two highly successful seasons at McLaren where he finished P6 in the Drivers’ Championship in both campaigns, while also finishing on the podium twice.

Sainz will be the first Spanish Ferrari driver since Fernando Alonso, who also marks his return to the series in 2021 with Alpine, following a two-year hiatus from Formula 1.

It was actually Sainz who replaced Alonso at McLaren when the two-time World Champion left at the end of 2018.

Alonso is hoping to pick up where Daniel Ricciardo left off and challenge for the podium in 2021. Ricciardo finished P3 twice with Renault in 2020, ending their wait for a podium since returning as a manufacturer in 2016.

However, Alonso has admitted already that it will take a Mercedes disaster to make the podium before Formula 1’s new regulations come into play from 2022.

Nonetheless, Alonso’s star power, Sainz’s Ferrari move and the confirmation of a 2021 Spanish Grand Prix all point towards success for this new TV deal between Movistar+ and DAZN F1.

“This is an exciting time for Spanish sports fans with the return of Fernando Alonso, Carlos Sainz driving for Ferrari and the Spanish Grand Prix in May,” said Ian Holmes, Director of Media Rights, Formula 1.

“This agreement will ensure more fans in Spain can access excellent coverage of every race and also support our goal to reach new fans in new and traditional markets.

“With Formula 1 now being available to DAZN customers, as well as on Movistar+, plus an already secured Free to Air package of rights, we have a strong capability to reach new audiences and grow the sport further in Spain.”

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