Formula 1 action will be streamed on Twitch for the first time this weekend at the upcoming Mexico Grand Prix.
An agreement has been reached between the two parties to allow fans in Germany, Luxembourg, Switzerland, Denmark, Sweden and Norway to watch all three practice sessions, qualifying and the race itself live on twitch.tv and the Twitch app.
This is currently a one-off deal, but could be used again in future if it proves to be a success.
Frank Arthofer, director of digital and licensing for F1, said: “Twitch has incredible reach, a unique creative spin on sports media coverage and an engaged digital audience; they are a perfect partner for us to be working with on this project.
“Millions of people tune in to Twitch every day to watch live content and form communities around their shared interests,” added Twitch’s strategic partnerships manager, Farhan Ahmed.
“We’re thrilled to partner with Formula One to bring exciting motor racing content to our community in a way that’s unique, shared, and interactive.”
McLaren’s Lando Norris is a keen streamer, using the platform when he does sim racing with the likes of Max Verstappen and also on occasion during race weekends.