Haas ‘amicably’ end Rich Energy partnership

Michelle Foster


Haas and Rich Energy have parted away by mutual agreement, and who didn’t see that one coming.

This season Haas announced British energy drink company, Rich Energy, as their first-ever F1 title sponsor.

It wasn’t long before the relationship soured.

Former Rich Energy CEO William Storey, found guilty of breaching copyright law with the company’s stag logo, went on the offensive a month later as he took to social media to lambaste the F1 team.

As the bitter war-of-words, although all from Storey’s side and leading to his ousting from Rich Energy, continued, Haas insisted they were still sponsored by Rich Energy.

Now, months later, they aren’t.

Haas announced on Twitter the end of the relationship.

“Haas F1 Team and Rich Energy have amicably agreed to end their partnership together in the FIA Formula One World Championship with immediate effect,” said the team.

“While enjoying substantial brand recognition and significant exposure through its title partnership of the Haas F1 Team in 2019, a corporate restructuring process at Rich Energy will see the need for a revised global strategy.

“Subsequently, Haas F1 Team and Rich Energy concluded a termination of the exiting partnership was the the best way forward for both parties.

“Haas F1 team would like to express its thanks and best wishes to the stakeholders at Rich Energy.”

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