Haas got caught in Rich Energy ‘crossfire’

Shahida Jacobs

End of the road for Haas and Rich Energy

Rich Energy CEO William Storey has expressed regret that Haas “got caught in crossfire of a shareholder dispute”, adding that he wishes “the team the very best” after they parted ways.

The British energy drink company became Haas’ first-ever title sponsor at the start of the year, but in July they announced that they cancelled the deal with the F1 outfit due to “poor performance”.

This came shortly after Storey left his role as CEO.

Haas, though, insisted they were still sponsored by the company only to announce after the Italian Grand Prix that the “amicably” ended the partnership.

Storey, who has since returned as CEO, admits the drama involving Haas was “regrettable”.


“I would like to thank the Haas F1 team for great efforts in our partnership,” he said in a statement on social media.

“It is regrettable they got caught in crossfire of a shareholder dispute which led to this wholly avoidable fiasco. I wish the team the very best & our passion for motorsport unabated.”

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