Haas announce new title sponsor for F1 2023 season and beyond

Jamie Woodhouse
Mick Schumacher's Haas during qualifying for the Canadian GP. Montreal June 2022.

Mick Schumacher's Haas during qualifying for the Canadian Grand Prix. Montreal June 2022.

Haas will once again have a title sponsor as of 2023 after confirming a multi-year partnership with MoneyGram.

When it comes to title sponsors, Haas have not exactly had the best of luck in recent years.

Their most recent partnership with Uralkali ended on poor terms ahead of the 2022 campaign, while before that Haas were involved with one of Formula 1’s most infamous title sponsors in the form of Rich Energy.

But as Haas continue their sponsorship recovery after the Uralkali split, the capture of a new title sponsor in MoneyGram from 2023 marks a key step.

With the arrival of MoneyGram International, Inc., an American P2P payments and money transfer company, the team from 2023 will be known as ‘MoneyGram Haas F1 Team’.

“We are pleased to welcome an incredible brand like MoneyGram as our new title sponsor,” said team founder Gene Haas.

“Since our entrance into the F1 World Championship in 2016, Haas F1 Team has earned a reputation of strength, agility and resilience. MoneyGram brings a similar drive to the world of financial services, and we’re ready to work together to maximize results on and off the track.”

Haas team principal Guenther Steiner added: “Our fans demand speed, and we deliver it, just as MoneyGram does for its customers.

“MoneyGram is a global leader in fintech and payments and is always setting out to push the boundaries of technology. It’s that eagerness for innovation that really drew us to partner with MoneyGram, and we’re confident that we will continue to grow together and reach our full potential.”

Greg Hall, MoneyGram’s chief marketing officer, spoke of multiple overlaps between the record 24-race 2023 F1 calendar and MoneyGram’s “key markets”.

“With this bold new initiative, we are meeting our customers as well as potential new customers where they are,” said Hall.

“Next year’s racing calendar has a uniquely strong overlap with MoneyGram key markets, so we are excited to unlock new channels to hear from our customers and understand their specific needs.

“As we look to capture growth from new customer segments, we’re also looking forward to the endless opportunities this sponsorship will bring for additional exposure to a broader consumer base.”

MoneyGram chairman and CEO Alex Holmes said in conclusion: “We can’t wait to officially kick off our long-term title sponsorship with Haas F1 Team and start collaborating to create exciting and meaningful customer experiences at the intersection of Fintech and Formula 1. Now let’s get racing!”

Haas confirm that a “rebranded livery” will come our way for 2023 to reflect the start of this new partnership.

Read more: Daniel Ricciardo set to overlook Haas seat in favour of F1 sabbatical

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