The ever outspoken Jacques Villeneuve has taken aim at Formula E and its aim to push itself into the mainstream.
The all-electric series has just launched its fifth season with the likes of Felipe Massa and Stoffel Vandoorne among the most recent ex-Formula 1 alumni to try their hand in Formula E.
In the past, there has been a suggestion that Formula E will begin to rival Formula 1 to become the pinnacle of motorsport, but Villeneuve says the Formula 1 paddock are still barely aware it exists.
“Nobody wants to see electric racing,” Villeneuve told Automobile Magazine.
“The truth is, in the F1 paddock, nobody even knows when the Formula E races are on.
“I don’t understand why they are pushing it so much,” Villeneuve added.
“I think it’s a niche thing. The die-hard fans are the only ones who really keep up with it.
Villeneuve has actually previously tried Formula E racing with Venturi.
It’s fair to say he wasn’t impressed.
He added: “I did a couple of races in Formula E, and I was happy to do them because the technology was interesting.
“You have power, you step on the gas – well, I probably shouldn’t say gas – you step on the pedal, and you go somewhere.”