Laurent Rossi out as Alpine CEO after Renault trigger staff shake-up

Thomas Maher
Laurent Rossi with Alpine logo.

Laurent Rossi with Alpine logo.

Renault have replaced Laurent Rossi as CEO of the Alpine brand, with a “new phase” about to embarked upon under his successor.

After two years in charge of the Alpine car brand and F1 team, Groupe Renault have opted to replace Laurent Rossi in his role as CEO.

Effective immediately, Philippe Krief has replaced Rossi in the lead position, stepping up from his role as Vice President of Engineering and Product Performance. However, until a successor is appointed, he’ll also continue to carry out these duties, while Rossi will take on a new position to focus on ‘special projects’ for the Group.

Renault thank Laurent Rossi for his service

Rossi was appointed as CEO of the burgeoning Alpine brand in 2021, as Renault sought to promote its niche sportscar brand and renamed its F1 team.

Under Rossi, Alpine climbed to fourth in the Constructors’ Championship last season after a tense fight with McLaren, but have slipped down the order this year as a result of inconsistent pace and consistent unreliability.

Renault CEO Luca de Meo, whom Rossi reported to, thanked him for the work he put in at Alpine over the past two and a half years.

“I would like to thank Laurent for his unwavering commitment over the last two years at the helm of Alpine,” he said.

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“Laurent has set out a clear and ambitious strategy for the brand. He has put Alpine in the best possible position to achieve its long-term goals. Alpine is now ready to enter a new phase of its development and to become a brand of the future.

“Philippe combines a long industry experience, great technical knowledge with the leadership qualities that are key to the success of our project, including the launch of the brand’s new vehicles starting next year. I fully trust Philippe and his team to take Alpine to new heights.”

Krief only recently joined Alpine, switching from Ferrari in February of this year. He had been Director of Engineering at Maranello, and also put in stints at Maserati and Alfa Romeo.

Laurent Rossi had used the media to criticise Alpine F1 efforts

Earlier in the season, as Alpine struggled on track, Rossi had used the media to publicly criticise the team.

“It’s disappointing, it’s actually bad,” he told French broadcaster Canal+ after the team’s poor performance in Baku.

“This year ended up starting with a flawed performance and flawed delivery.”

Rossi had pointed to team boss Otmar Szafnauer as being responsible for the issues: “It is Otmar and the rest of his team as Otmar alone doesn’t do everything,” he told the official F1 website, “but the buck stops with Otmar. It’s Otmar’s responsibility, yes.”

Rossi’s comments seemed to light a fire under the F1 team, with Alpine bouncing back to score a podium shortly after as Esteban Ocon came home third in Monaco.

Asked by PlanetF1.com after a disastrous British Grand Prix whether Rossi could choose a similar tactic as a means of motivation for the struggling team, Szafnauer couldn’t say.

“Nobody’s happy about not scoring any points or your competitors scoring more,” he said.

“It’s just a matter of doing what we’re good at doing – bringing the correct upgrades to the car, employing like-minded people to get yourself even greater capability for adding performance to the car. And that’s really what it’s about.”

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