Liberty Media reportedly enter running for stake in Premier League giants Liverpool
Liberty Media's Greg Maffei talks to Stefano Domenicali at the United States Grand Prix. Austin October 2021.
Formula 1 owners Liberty Media are reportedly considering entering the bidding for a minority stake in Liverpool Football Club, with the Premier League club’s owners said to be looking at major media companies for investment.
A report from the Telegraph claims Fenway Sports Group [FSG], Liverpool’s current owners, are looking at welcoming further investment into the club with a potential minority stake available.
Club owner John W. Henry confirmed the club is looking for investment but ruled out a full sale, with the size of the stake FSG being willing to sell in the club not yet made clear.
And the Telegraph claim Liverpool would be looking to dicuss investment with large media companies, and Liberty Media have emerged as a reported contender to further expand its sporting interests.
Business analysts Forbes named Liberty the ‘World’s Most Valuable Sports Empire’ for 2023, with its assets of Formula 1, SiriusXM radio, the Atlanta Braves Major League Baseball team and others totalling almost $21bn, according to Forbes’ calculations.
Liberty Media purchased Formula 1’s commercial rights from CVC in 2017 and has overseen significant changes, as well as a surge in popularity in the sport, brought about in no small part through the success of Netflix series Drive to Survive.
For its part, FSG are also in the top five of Forbes’ most valuable sports business empires, with their shareholdings in Liverpool also combined with ownership of the Boston Red Sox and ice hockey’s Pittsburgh Penguins.
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Forbes listed Liverpool FC’s value at £3.6bn last May, and the club recently reported a 27% surge in revenue for the 2021-22 season, up to £594m.
Both Liberty Media and FSG declined to comment to the Telegraph on links surrounding potential investment in Liverpool.
Elsewhere, Formula 1 collaborated with a separate Premier League club when it announced a new 15-year strategic partnership with Tottenham Hotspur on Tuesday, which will include an indoor electric karting track being constructed underneath their stadium, as they look to identify the motorsport talent of the future in London.
