Liberty Media want to increase the popularity of F1 in the United States and feel a new high-profile team from the country will help.
Speaking at a conference call on Thursday, Formula 1 CEO Chase Carey confirmed that they have been “talking to new team entrants”, with the hope that a revamped series in 2021 with lower costs will appeal to potential new teams.
“We have Haas as a US team, we’d love to add to that with a high-profile US team,” he said as quoted by RaceFans.net. “Down the road you’d love to have a US driver, that probably takes longer.”
However, adding a second race in the United States is the priority for Carey in the short term.
“Probably the first step would be adding that race in a city like Miami or Las Vegas,” he confirmed.
Plans for a race in Miami have been shelved for the time being after encountering several roadblocks and opponents, but Liberty aren’t giving up on the idea.
“We’ve been engaged the last year there,” he said. “I think we’ve made good headway.
“We’re continuing with it: I have meetings next week with parties there, I had meetings a month ago there.
“So I think we feel it’s important, we feel we’re making steps down the road.”
Carey insists that the interest in expanding through the United States is due to the potential of the market.
“We’ve been quite public about our goal to pursue the opportunity in the US,” he explained.
“Our television audience has grown well here this year. When you look at digital it actually has been a positive surprise because a few years ago we weren’t doing anything in digital so we started to measure the engagement we had in the US digitally.
“There are a lot more fans here than people believe there are. We are excited about those opportunities.”