Former Ferrari team principal given Aston Martin role

Jon Wilde
Marco Mattiacci smiling while working as Ferrari team principal. Yas Marina November 2014.

Ten months after rumours first surfaced, former Ferrari team principal Marco Mattiacci has been confirmed in a role with Aston Martin.

But it is not the Formula 1 team the 51-year-old Roman is joining. Instead, he is becoming Aston Martin’s global chief brand and commercial officer.

Mattiacci, who spent 10 years working in the marketing department for Jaguar in the UK, first joined Ferrari in a sales role in 1999.

In 2014, he succeeded Stefano Domenicali as the Scuderia’s managing director and team principal but lasted only eight months before being replaced by Maurizio Arrivabene.

Last April, speculation surfaced that Mattiacci would be joining Aston Martin in a “growth and development consultancy role” but the company denied he was being given an official position, merely serving as an “advisor to Aston Martin Lagonda”.

However, things have now become more formal following an official announcement.

“The new chapter for Aston Martin is the most exciting project in the automotive industry right now, and I am thrilled to join the incredible leadership team assembled by Lawrence Stroll and Tobias Moers in this role of Global Chief Brand and Commercial Officer,” said Mattiacci.

“Having enjoyed global affection, passion and loyalty for 109 years, Aston Martin is now igniting a new breed of customers with its next generation of product, ultra-luxury customer experience and return to grand prix racing.

“Working as part of a skilled and passionate team, I look forward to being the custodian of this iconic brand which sits uniquely in the crosshairs of ultra-luxury and high performance.”

The announcement said Mattiacci will “also oversee Aston’s Martin’s industry-leading luxury customer experience and the brand and product integration with Formula 1 as a key global marketing platform”.

Moers, CEO of Aston Martin Lagonda, said: “As we continue this new era for Aston Martin, a key pillar is unleashing the potential of our brand, given its customer loyalty and huge global appeal.

“I am delighted to welcome Marco to Aston Martin and look forward to working with him and our world-class leadership team to accelerate our breath-taking new product roadmap and unrivalled luxury customer experience.”

 

Aston Martin returned as a Formula 1 constructor last year as the rebranded Racing Point team and are retaining Sebastian Vettel and Lance Stroll as their driver pairing for 2022.

Team principal Otmar Szafnauer has left during the off-season, replaced by Mike Krack, who is reporting to Martin Whitmarsh, the CEO of Aston Martin Performance Technologies.

 

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