McLaren announce major new partnership ahead of F1 2023 season

Jamie Woodhouse
The McLaren Racing logo. Barcelona, February 2022.

McLaren F1 Team signage.

McLaren F1 have made a fresh addition to their partner portfolio ahead of the new season with the arrival of DP World in a “major” deal.

The Emirati logistics firm DP World becomes the official logistics partner of the McLaren Formula 1 team, the Woking outfit stating that the deal will allow for the team’s supply chain to be made “faster, smarter, and more sustainable” as a result of the link-up.

This is of very high importance in a world-travelling sport like Formula 1, with McLaren anticipating on-track benefits from a more clear and co-ordinated global supplier network.

McLaren revealed that DP World branding will feature on their 2023 challenger, the MCL37, as well as on the race suits of Lando Norris and Oscar Piastri, the latter a new recruit by McLaren for the 2023 campaign as he prepares for his Formula 1 debut.

“We are thrilled to welcome DP World to the McLaren family,” said McLaren Racing CEO Zak Brown.

“Logistics is a significant challenge in a global sport like Formula 1, and DP World’s smart solutions will help us enhance the efficiency of our partner and supply chain network, contributing to performance on and off the track.

“We are proud to partner with a brand that shares our values in sustainability, including our journey to reduce emissions from our sport. We look forward to going racing with DP World in 2023.” recommends

F1 2023 liveries: See all the new season looks as they are unveiled
Max Verstappen discusses whether Lewis Hamilton will be a ‘dangerous threat’ in F1 2023
Gulf Oil provide fresh hope for future Williams FW45 livery takeover

Mohammed Akoojee, chief operating officer of logistics at DP World, added: “We are delighted to join forces with Zak and the McLaren team at an extremely exciting time for both DP World and motorsports.

“We take great pride in leading innovation in global supply chains and this partnership will showcase our logistics capability alongside one of the most dynamic players in the sector.

“This is an amazing opportunity, and we look forward to supporting McLaren at all levels to enhance the sport, by providing smart logistic solutions that are transparent, sustainable and cost-efficient.”

We do not have long to wait before we can clap eyes on the McLaren MCL37, the team set to take the covers off their new creation on February 13, the same day that Aston Martin launch their AMR23.