McLaren expand British American Tobacco deal

Date published: November 29 2019

McLaren

McLaren have announced an “enhanced partnership” with British American Tobacco for the 2020 Formula 1 season.

McLaren and BAT teamed up at the start of this year’s championship.

Although BAT’s logos weren’t welcomed in all the countries F1 visists, McLaren had to remove it for the Australian GP, the parternship will grow next season.

Under the expanded deal, BAT will have significantly increased branding positions on the McLaren F1 cars, including new sidepod branding, inside the Halo and front wing branding positions.

The two companies will co-create marketing content to drive increased awareness of the partnership with BAT also joining McLaren in their first full season in IndyCars.

The new deal will see BAT become a Principal Partner of McLaren from 2020.

McLaren’s Zak Brown said: “We’re pleased to announce our enhanced partnership with BAT after a successful first season together.

“BAT’s transformation agenda remains central to this partnership, as does a shared focus on technology and innovation and we look forward to continuing our work together from 2020 and beyond.

“As we reach the end of the 2019 season, we thank BAT for its continued support.”

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