McLaren have announced that their partnership with CNBC will continue after striking a new multi-year agreement.
American television network CNBC first linked up with McLaren in 2018, and under the new deal CNBC branding will appear on the race suits of both Lando Norris and Daniel Ricciardo, as well as on the MCL35M challenger for 2021 and beyond.
McLaren state that as part of the agreement “CNBC and McLaren will work closely on several thought leadership and strategic events as part of McLaren’s new B2B engagement programme set to launch later this year.”
Speaking to the McLaren website, Mark Waller, Chief Commercial Officer at McLaren Racing said: “Since 2018, CNBC has been a valued partner of our team and we have collaborated with real success to reinforce the power of the CNBC and McLaren brands across the global business and investor network.
“After a successful two years, we are delighted to continue to create and amplify content and commercial activity together globally through their world-class network.”
John Casey, President and Managing Director at CNBC International added: “We are delighted to see this partnership with McLaren go from strength to strength. This partnership is built on our shared passion for excellence and leading in our respective fields.
“We’re looking forward to continuing our journey with the team for what’s set to be an extremely exciting season ahead.”
There is plenty of optimism surrounding McLaren heading into the 2021 campaign with the Woking outfit now reunited with Mercedes as an engine partner.
Although McLaren have had to use their development tokens for the season to accomodate the new power unit, the renewed relationship with Mercedes has made a solid start.
“The interaction with Mercedes has been fantastic; they’ve been extremely supportive, recognised the fact that we had short timescales. We talk to them weekly. We’ve worked with them very effectively over the past few months,” McLaren technical director James Key explained while appearing on the F1 Nation podcast.
“And I think we’re where we’d expect to be with the maturity of the engine installation and the parts that we’re already making for ’21.”