McLaren agree new ‘multi-year’ sponsorship deal

Jamie Woodhouse
Lando Norris up close McLaren.jpg

Lando Norris (McLaren)

McLaren have confirmed a new multi-year Formula 1 partnership with Belarusian company Miory Steel.

Starting from the upcoming Belgian Grand Prix Miory Steel branding will feature on the nose of the MCL35 and the sleeves of the McLaren pit crew.

Miory Steel are the leading producer of electrolytic tinning and cold-rolled sheet in Belarus and are looking to establish their name on a global level by working alongside McLaren.

Speaking to the the McLaren website, Zak Brown, CEO of McLaren Racing said: “We are delighted to announce our new partnership with Miory Steel and contribute to the growth of their brand and business using McLaren’s strong marketing platform.

“We look forward to starting the partnership this season highlighting the brand on a truly global stage, as we continue to progress forward as a team.”

Aliaksei Kavalionak, Chairman of the Board at Miory Steel added: “We are very excited about the upcoming partnership with McLaren Racing. We see our cooperation as long-term, innovative and mutually beneficial for all its participants.

“The partnership with the leading Formula 1 team is the first case in the history of sovereign Belarus. And this achievement allows us to look to the future with inspiration, to expect active team-work at all levels of the partnership and be confident that the development of our relationship will be harmonious.

“We are happy to move forward together with McLaren Racing, for new challenges, to new goals and at any speed, achieving bright victories.”

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This is the next stage in McLaren’s search for new partners just a month after they reunited with Gulf Oil in a multi-year partnership, an iconic part of the team’s past.

The first stint was between 1968 and 1973 in both Formula 1 and Can-Am before they again joined forced at the Le Mans 24 Hours in the 1990s with the famous McLaren F1 GTR running in Gulf colours throughout the decade.

The new multi-year partnership with Gulf began at the British Grand Prix.

From 2021, Gulf will become the preferred lubricant supplier to McLaren Automotive, with all cars to be filled with Gulf Oil and fuel optimised for high performance engines.

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