Melbourne to host first ever season launch

Date published: January 30 2019

Melbourne to host first ever season launch

Liberty Media may not have the combined car launch they reportedly wanted, but they will hold a season launch in Melbourne in the build-up to the Australian Grand Prix.

The event, a first for Formula 1, will take place in the downtown Melbourne on March 13.

It will give fans the opportunity to see all 20 drivers and their team bosses while past drivers and musical acts will also be on hand to entertain fans.

And best of all, it is free!

“Since 1996, except on two occasions, Formula 1, the greatest racing spectacle in the world, has kicked off its year in Melbourne,” said Sean Bratches, F1’s commercial boss.

“There really couldn’t be a location better than this fantastic city. The passion, knowledge and enthusiasm of the Melbourne crowd deserved a special thanks and this is why we have decided to organise the first ever season launch event in the history of the sport.

“We are incredibly excited to be putting on such a spectacle for our fans. It’s vital that we put them at the heart of everything we do, and this event provides us with a platform to engage with fans not just locally but also globally.

“The 2019 season also marks another historic moment for the sport as we celebrate our 1000th Grand Prix in China later this year and we are excited to see all the teams come together to kick off the season with a bang.”

The season launch will be streamed across F1’s official social platforms to ensure everyone around the world gets to see the action.

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