Mercedes pinch AMD sponsor away from Ferrari

Date published: February 5 2020

Ferrari and Mercedes

Mercedes has announced a multi-year partnership with high-performance computing leader, AMD, who had previously been sponsoring rivals Ferrari.

Ferrari has removed AMD from their list of sponsors on their official website as AMD now join forces with the Silver Arrows for the 2020 campaign and beyond – should Mercedes decide to remain in Formula 1, of course.

The new partnership will see the AMD logo feature on the cockpits of both cars as well as driver and team apparel.

“At AMD, we are at our best when we create disruptive technologies that push the envelope of what is possible in high-performance computing,” said John Taylor, who is chief marketing officer at AMD.

“We are thrilled to join forces with the Mercedes-AMG Petronas Formula One Team, a team operating at the cutting edge of technology and with whom we are a shared spirit in delivering incredible innovation and performance from the factory to the racetrack.”

Mercedes boss Toto Wolff added: “Innovation is at the heart of Formula One, we always try and push the technological boundaries in our hunt for performance.

“We are delighted to have AMD join our team as a partner and we look forward to the journey ahead of us as we explore sophisticated solutions to unlock untapped performance potential.”

This is not the first time during the current off season that a team has been able to secure a sponsor from a rival team.

McLaren agreed their own multi-year partnership with Unilever after their sponsorship deal with Williams was not renewed ahead of the new campaign.

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