Mercedes tease W14 colour scheme with arrival of new paint partner for F1 2023

Henry Valantine
Mercedes announce Sherwin-Williams as paint partners. February 2023.

Sherwin-Williams Announced as New Team Partner for Mercedes. February 2023.

Mercedes have announced American company Sherwin-Williams as new paint partners for the team, and in doing so teased the colours that we could expect to see on the W14.

The Silver Arrows posted a video on social media announcing the partnership with three paint pots, using the caption: “Excited to show you what we’ve been working on”, using the green shade of long-time sponsors PETRONAS, the red of INEOS, the company of team part-owner Sir Jim Ratcliffe, and the silver which returned to the car last year, on the W13.

The team had been teasing the possibility that black may feature more prominently on the car again with a series of photos being posted in black and white on Mercedes’ social media channels, and alluding to the colour schemes of the W11 and W12 of 2020 and 2021 respectively on separate occasions in recent days.

While Mercedes have taken black on as an official team colour after the change in livery, brought about in part through Lewis Hamilton’s engagement with the Black Lives Matter movement and his bid to increase diversity in the sport, the team reverted to a predominantly silver colour scheme again in 2022.

And if their latest social media teaser is anything to go by, the silver could be the predominant colour on this year’s car as well, as their former paint partners from Formula E move into the Formula 1 operation. recommends

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“We are thrilled to support the Mercedes-AMG PETRONAS Formula One Team in this new partnership, and are confident that our 150+ year history of quality and innovation will continue to be an asset to its car performance on and off the track,” said Brian Gallagher, President and General Manager, Automotive Finishes Division, Sherwin-Williams.

“Both organizations have a proven track record of delivering excellence in all aspects of their operations, pushing the technological boundaries of product performance, innovation and sustainability to propel our industry forward.”

“We’re excited to welcome Sherwin-Williams into our partner ecosystem as an official provider of automotive paint for our cars,” Richard Sanders, Mercedes chief commercial officer added.

“We have a shared commitment to innovation, performance and sustainability which makes for a natural partnership. Their reputation for excellence in the global automotive finishes industry is second to none and we look forward to working together in 2023 and beyond.”

Black was the colour of choice for the team’s race suits and select merchandise last season too, but the full unveiling of the W14 will take place on Wednesday 15 February, prior to pre-season testing in Bahrain the following week.