Red Bull not replacing AM as 2021 title sponsor

Date published: December 17 2020 - Jamie Woodhouse

Max Verstappen Red Bull

Red Bull boss Christian Horner has confirmed the team are not looking for a new 2021 title sponsor.

Aston Martin became title sponsor of the Red Bull team ahead of the 2018 season, and the pair have also worked together on the Valkyrie hypercar project.

However, Aston Martin are returning to the Formula 1 grid themselves for 2021 after Racing Point owner Lawrence Stroll purchased shares in the British luxury car-maker, leading to the upcoming name change.

It had been agreed that the sponsorship deal with Red Bull would be wound up. But Red Bull are not searching for a new title sponsor heading into the 2021 campaign, even though the Aston Martin branding will vanish from Red Bull’s livery.

“We don’t have a title sponsor replacing Aston Martin for next year,” Horner is quoted by Motorsport.com.

“But we will have new sponsors that we introduce next year.

“Aston Martin obviously won’t be on our car. We’ve enjoyed four years [in total], three years as title sponsor and four years [starting in 2017] with them on the car. We’ve helped to push the brand and we’ve obviously enjoyed a great relationship with Valkyrie.

“Obviously our deals were constructed under the former CEO Andy Palmer, who was always tremendously supportive of the team. And with Lawrence buying the business, it obviously was natural for them to exit. We’ll look forward to seeing the Aston Martin name live on in F1 next year.”

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Horner did confirm though that the Valkyrie project is continuing between Red Bull and Aston Martin.

“The car is running, and we are doing all the testing. Of course the relationship goes until all the cars are completed through Red Bull Advanced Technologies,” he confirmed.

It seems Aston Martin themselves are also on the lookout for a new title sponsor to welcome in the transition from Racing Point.

According to a report from German outlet Motorsport-Total.com, the US IT firm Cognizant are in ‘advanced negotiations’ with the soon to be rebranded outfit.

Racing Point’s current title sponsor are Austrian water treatment system manufacturer BWT, who have been with the team since 2017. Their distinctive pink branding has been dominant on the Force India/Racing Point cars ever since.

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