Red Bull are set to go head-to-head with ORF in a battle to claim Formula 1 television rights in Austria from 2021, according to reports.
Public service broadcaster, ORF, currently has an agreement in place until the end of the 2020 season in a deal worth €10 million (US$ 10.8 million) per year.
But, Red Bull, according to reports in their home country, are preparing to rival ORF and try to bring Formula 1 broadcasts to their free-to-air channel Servus TV.
Servus TV already broadcasts the MotoGP series in Austria and Germany, and recently drew its highest ever audience in Austria of 738,000 viewers when broadcasting Dominic Thiem’s defeat to Novak Djokovic in the Australian Open final.
ORF averaged 534,000 viewers during its live Formula 1 broadcasts in 2019, up from 515,000 in 2018, and are planning to bid for the rights again from 2021 and beyond.
Red Bull owner Dietrich Mateschitz was coy and cautious when asked about the prospect of rights bidding.
“We are not a sports broadcaster,” Mateschitz recently told Speed Week.
“We have to think carefully about such an option. F1 rights are always interesting for a broadcaster, but we cannot say anything about them now.
“We have to wait and see what ORF decides and what Sky does. It depends on the market situation, it must always be interesting.”