Red Bull enter production car market with £5m ‘RB17’

Red Bull RB17 logo reveal, June 2022.

Red Bull RB17 logo reveal, June 2022.

Red Bull have unveiled plans to build an Adrian Newey-penned hypercar, called the RB17, which will begin production in 2025.

Red Bull will enter the business of car manufacturing from 2025, with Red Bull Advanced Technologies, the engineering side of the Red Bull Racing Group, announcing details of a new hypercar project which will be designed, developed, and manufactured from their campus in Milton Keynes.

The car will be called the RB17, using the never-used number from their F1 cars’ nomenclature – 2021’s RB16B gave way for 2022’s RB18.

Adrian Newey, Red Bull’s Chief Technical Officer, is the mastermind behind the new hypercar, which will see just 50 of the two-seaters created once manufacturing gets underway in 2025.

The RB17 will have a carbon-composite tub, highly advanced groud effect aerodynamics, and will use a V8 hybrid engine that develops over 1100 horsepower.

The company are now inviting expressions of interest from potential buyers, but those eager to get their hands on an RB17 will need deep pockets. The car’s pricing will start at £5 million, before applicable local taxes are applied.

However, Red Bull are taking a leaf out of other high-end hypercar manufacturers’ books, as the purchase price buys factory support for the car. Owners will have an association with the Red Bull Racing team, having access to simulators, vehicle programme development, as well as on-track training and unique experiences. Servicing and maintenance support tailored for each individual car and owner will also be provided.

“The RB17 marks an important milestone in the evolution of Red Bull Advanced Technologies, now fully capable of creating and manufacturing a series production car at our Red Bull Technology Campus,” said Red Bull Racing and Red Bull Advanced Technologies CEO Christian Horner.

“Further, the RB17 marks the first time that a car wearing the Red Bull brand has been available to collectors.”

Newey, who also oversaw the development of the Aston Martin Valkyrie through the British car manufacturer and Red Bull Advanced Technologies, said the RB17 is as close to an F1-type roadcar as is possible at present.

“The RB17 distills everything we know about creating championship-winning Formula 1 cars into a package that delivers extreme levels of performance in a two-seat track car,” he said.

“Driven by our passion for performance at every level, the RB17 pushes design and technical boundaries far beyond what has been previously available to enthusiasts and collectors.”

The development and manufacturing of the RB17 will see Red Bull create 100 new positions at their technology campus in Milton Keynes, in what is a further expansion of Red Bull Racing.

Aside from the race team, Red Bull Powertrains is an engineering arm to research and develop Formula 1 hybrid engine technologies, while the Advanced Technologies arm, established in 2014, works on engineering, technology, simulation and production for a diverse range of industries.