Rich Energy CEO: The palace coup has failed

Michelle Foster


The Rich Energy/Haas sponsor story has taken a rather strange twist with the CEO accusing his share holders of trying to stage a “coup” and being “cosy” with Red Bull and Whyte Bikes.

Prior to the start of this weekend’s British Grand Prix, Rich Energy CEO William Storey posted on Twitter that his company will no longer be Haas’ title sponsor.

He cited “poor performance” from the F1 team, adding that “politics and PC attitude in F1 is also inhibiting our business.”

Haas denied this with team boss Guenther Steiner telling the media at the British Grand Prix that it was business as usual for Haas and Rich Energy.

He said: “They will be on the car this weekend, and then the rest, we need to sort out going forwards what we are doing.

“The commercial agreement doesn’t let me talk about it, and I don’t want to.

“There’s no point to stir anything more up. That’s what it is.”

Storey, though, seems more than happy to air the dirty laundry in public and has now accused his “minority shareholders” of trying to pull off a coup.

He even went as far as to why they are in cahoots with rival energy drink company, Red Bull.

“The ludicrous statement by minority shareholders cosy with Red Bull and Whyte Bikes is risible,” Storey said on Twitter.

“Their attempted palace coup has failed.

“I control all of the assets of Rich Energy and have support of all key stakeholders.”

But while the lawyers sort things out behind the scenes, Haas continue to run the Rich Energy livery in the practice sessions for the British GP.

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