Back by not-so-popular demand? Rich Energy CEO, William Storey, has claimed the ex-Haas title sponsor are coming back to Formula 1.
Ahead of the 2019 season, Rich Energy became Haas first-ever title sponsor in Formula 1, but their multi-year agreement lasted just months after continued behind-the-scenes turmoil between the two parties led to them parting ways in September 2019.
But now, Storey has claimed in a video posted on social media that Rich Energy are coming back to Formula 1 after leading “a renaissance” of the brand.
— William Storey (@richenergyceo) January 10, 2021
“I would like to thank the thousands of motorsport fans who have contacted us who are as excited as we are about the black and gold of Rich Energy returning to Formula 1,” Storey said.
“As you know, in 2018, I signed a deal for Rich Energy to become the title sponsor of Haas and in 2019 Rich Energy Haas Formula 1 team competed with Ferrari engines.
“We had some challenges in the summer of 2019 with corporate stakeholders and our main competitors, causing us a lot of issues, but we’ve overcome that and, as the co-founder of the business, I led a renaissance of Rich Energy around the world.
“Now we have one of the best motorbike teams in the world, Rich Energy OMG Racing, we have partnerships with some of the biggest motorsports manufacturers, and now we have some of the fastest men in the world as ambassadors in addition to ambassadors in many other sports.
“That includes for example Alvaro Bautista, the Spanish World Superbike superstar. We have James Hillier, the TT legend, racing for Rich Energy in the Dakar Rally and we have, among others, Davo Johnson, the Australian TT winner, representing Rich Energy in road racing.
“We’re very, very excited about coming back to Formula 1 and we look forward to really being very competitive in the pinnacle of motorsport.
“I thank all the supporters for their interest in what we are doing.”
At this stage, it is unclear which Formula 1 team Rich Energy are set to link up with.