Haas will run a title sponsor next season after signing Rich Energy, a move that will see the team decked out in a brand new livery.
Although Rich Energy have been linked to Force India several times this season, the expected deal never materialised.
As such the British energy drink brand turned to Haas.
The new partnership, which will be in effect next season, will result in a significant livery change to incorporate the colours of Rich Energy, while the team name will become Rich Energy Haas F1 Team.
“Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team,” said team boss Guenther Steiner.
“We welcome their commitment to us as an organisation, and together we share an ambition to advance further in our respective fields.
“It’s going to be exciting for us as a team to be the focal point of Rich Energy’s marketing endeavors, as we go into both new and existing consumer markets around the world in Formula One.
“As we have seen already this season, our own continued push for performance has delivered on-track, and I have no doubt that the platform we provide for Rich Energy will translate into equally favorable dividends.”
Haas F1 Team sits fifth overall in the Constructors’ standings, with the third-year American team recording 84 points on the season with three races remaining
“We are delighted to become the official title partner of Haas F1 Team in Formula One,” said William Storey, Chief Executive Officer, Rich Energy.
“Our companies share a synergy in our work ethos, and our desire to bring something new to the table in an environment made up of established brands.
“We revel in competition, and through our distinctive collaboration, we’re looking to further prosper, delivering an exciting concept for the promotion of Rich Energy to the consumer along the way.”