Brawn reiterates: Sensible interest in Williams

Date published: June 10 2020

Williams-FW43

Ross Brawn is confident Williams will remain on the F1 grid, revealing there are “sensible people” looking to buy the team.

Last month Williams announced that its Formula 1 team, the winner of nine Constructors’ titles and seven Drivers’ crowns, was up for sale.

The decision came after back-to-back seasons at the very bottom of the log saw Williams’ finances take a massive hit.

The team’s fortunes were not helped by the departure of title sponsor, ROKiT, nor Formula 1’s hiatus.

Brawn, though, believes the team will find new backers.

“I think what’s encouraging is there are quite a lot of sensible people looking at Williams because they can see the opportunities in the future,” the F1 sporting boss told RACER.

“I think they can see the improving landscape for Formula 1 – economically, commercially, and the competitiveness that an independent team should have in the future.

“I think they see it as a prime time, even in these extremely challenging times they still see it as an opportunity. So I think there’s every chance Williams will be taking on some new partners in the future.

“We’d like to see it stay as Williams, and stay with the heritage and history of Williams. It’s a great team and we’d like to retain that.

“I think there’s some fairly sensible people now looking at the opportunity to get involved with Williams and give it the support it needs to be successful in the future.”

Get your hands on the official Williams 2020 collection via the Formula 1 store

Brawn reckons Formula 1’s new rules, not only the budget cap but plans for a fairer distribution of prize money, will help teams such as Williams in the future.

“I think the problem in the past was there was no control over spending and the commercial model – the payments to the teams – was very heavily distorted in terms of the benefits for the top teams and very poor payments for the smaller teams,” he said.

“As of next year, that slope – if you can imagine it as a slope – has flattened. The smaller teams, the teams in the midfield and the second half of the grid will be getting a much bigger proportion of the pie than they’ve ever done before.

“The size of the pie depends on the success of Formula 1. Formula 1 was in a great place six months ago, it’s got to meet this challenge and no doubt it will have an impact on us but I think in another six or 12 months we can really get it back to where it was.

“For a smaller team, there are several aspects, but one is the commercial model is far more viable. We want a small team to be profitable. We need them to wash their faces at least. So with our prize money and with a reasonable stable of sponsors they should be able to find the funding they need to fund the team.”

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