W Series announce huge 175-nation TV deal

Date published: June 14 2021 - Henry Valantine

W Series racing

W Series has announced further broadcast deals that will enable them to reach 500 million viewers around the world, in its status as a Formula 1 support race this season.

This news comes after a landmark free-to-air deal with Channel 4 in the UK, with the new agreement expanding the potential audience of the all-female single-seater series to 175 countries and territories around the world.

Eight rounds of the series are due to take place in 2021 and, having been scheduled to open the season in France, they have since delayed their curtain-raiser to feature in Austria on 26 June instead after the French Grand Prix was brought forward by a week.

A six-part docuseries called W Series: Driven from Channel 4 is due to be released online through its All 4 platform on 20 June, which will offer further insight into the series and how it has developed.

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Catherine Bond Muir (Chief Executive Officer, W Series) said in a statement: “We are delighted to see such an incredible appetite for W Series among the world’s leading broadcasters.

“Our mission is to showcase our fantastic grid of female drivers and the exciting racing they produce to as many fans around the world as we possibly can, and this can’t happen without the enthusiastic support of a global network of broadcasters.

“There is no doubt that our partnership with Formula 1 this season has made a decisive difference to the way W Series has been recognised.

“That has made it far easier to engage with the key broadcasters. Additionally, having a truly international grid of drivers means there is strong support from their home territories.”

Multi-national broadcasters such as SuperSport, Sky Deutschland, beIN, NENT and Canal+ have all signed up to show W Series races in 2021, which will support Formula 1 at race weekends for the first time.

With this deal in place, W Series expect their audience reach to double overall and the majority of their events will now be shown live, as part of their mission to continue to grow the following of the series.

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