Williams announce ‘major new partnership’ with ROKiT

Date published: October 23 2019

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Williams have announced a ‘major new partnership’ with ROKiT Drinks that will begin from the 2020 season on a ‘multi-year’ basis.

Williams’ relationship with ROKiT began when their ROKiT Phones branch of the company became their new title sponsors at the start of the 2019 season, replacing Martini.

But, ahead of the next campaign in 2020, Williams have signed another new ROKiT deal which will see their various drinks brands ‘feature prominently on the FW43, as well as race suits and helmets of the team’s drivers, plus all trackside personnel team kit from 2020’.

This deal will work alongside the existing title sponsorship deal.

Claire Williams, deputy team principal of ROKiT Williams Racing, said: “We are delighted to announce a new partnership with ROKiT Drinks. The continued support from our title partner, ROKiT Phones means a great deal to the team and is a testament to our shared vision.

“We have enjoyed working with ROKiT over the past twelve-months and their unwavering support during a challenging time has been a huge motivation to everyone at Williams.

“We look forward to expanding our relationship through this new partnership with ROKiT Drinks and look forward to what the future may hold as we continue to fight our way back towards the front of the grid together.”

Jonathan Kendrick, chairman of the ROK Group of Companies added: “Rather than just being a passive sponsor, ROKiT has become very much a pro-active partner with Williams over the course of this season and, as such, we are extremely excited and pleased to further increase our involvement and investment with the team through ROKiT Drinks with a view to a successful future together.”

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