Williams are the penultimate team to reveal their 2021 challenger, the FW43B, which they hope will take them back into the points.
While 2020 was a step forwards for Williams in terms of their performance levels, mounting a challenge to Alfa Romeo and Haas with whom they battled with at the back of the grid, on the scoreboard it was sadly a record low.
For the first time in their history as a manufacturer Williams failed to score a single point in the 2020 season, leaving them rock bottom of the pile for a second successive season, or third if you look past Force India’s exclusion from the standings in 2018.
The target for Williams in 2021 then is to return to the point and, with the financial backing of Dorilton Capital, look to move on from the Alfa Romeo/Haas squabbles and start competing at the business end of the midfield again.
— Planet F1 (@Planet_F1) March 5, 2021
Tasked with doing so are one of the very few unchanged driver line-ups on the 2021 grid in the form of Nicholas Latifi and George Russell, with the latter no doubt wanting to keep himself at the forefront of Mercedes’ mind when it comes to choosing their drivers for the 2022 campaign and beyond.
Williams tried to do things a little differently with their 2021 presentation by launching an app for fans to download.
From there, Williams had planned to provide an augmented reality experience as the FW43B was to be projected as a full-size 3D model into homes, gardens and garages across the world.
However, the app was unfortunately hacked and images were leaked, leaving Williams with no option but to cancel this special part of the launch.
If you managed to avoid the leaks, you may have been pleasantly surprised to see the Williams provide a modern twist on their iconic dark blue, white and yellow colour scheme.
“The team’s new look captures the spirit of the team’s past, the present transformation and its drive to future ambitions as it heads into its first full season of ownership under Dorilton Capital,” the team said in a statement.”
“Whilst evolutionary on the technical side due to the regulations, hence the designation FW43B as opposed to the FW44, the 2021 car will race with a dramatic new visual identity sporting a livery inspired by Williams’ all-conquering cars of the 1980s and 1990s, combining blues, white and yellow accents.”
But, with the Williams FW43B look now revealed, it now means all eyes will turn to Ferrari on Wednesday, March 10 for the final launch ahead of 2021 season.
You can check out all the other launch galleries so far via the links below: