Fernley wants better franchise system

Date published: September 11 2016

After completing a £6 billion deal, Force India boss Bob Fernley is looking forward to the new era that Liberty Media will lead them into, advising them to introduce a better franchise system.

With many speculating on what changes could head to Formula 1, Fernley gave his own thoughts, saying that a US-style franchise system could benefit the sport as it has been very successful in America.

He added that if they can find a way to balance between European and American style franchise systems then it could make for a very exciting prospect.

“For me it’s an exciting development,” he told Motorsport.com.

“I think you could end up having the best of both worlds.

“You’ve got a unique product that has been created by Bernie [Ecclestone], which is F1, and which is very special, and cannot be replicated anywhere in the world.

“On top of that you can overlay an American media company which can bring in the best sports marketing in the world. To me it has very, very exciting potential.

“In my opinion, they’ve got to create a franchise-type of system. It takes years to build an F1 team. Owners can come and go.

“What you need is the ability to create these teams and for owners to come in, enjoy them for a period of time, add value to them, or if they don’t do a good job, take a loss. And then be able to transfer them on.

“It’s the teams that are critical, because it takes so long to build them.

“People buy teams because they are obviously fully functional, but it has to be formalised into a proper franchise system.”