McLaren confirm Dell sponsorship deal

McLaren have announced a multi-faceted, long-term partnership with Dell Technologies, which Zak Brown has billed as proof of their “strong ambitions” to return to the top of motorsport.

Earlier on Thursday it was reported that McLaren were set to announce Dell as a new long-term sponsor.

That deal is now official with the world’s largest privately-controlled technology company signing on with the British company.

As part of the deal, Dell will bring its deep technology expertise to all McLaren Technology Group companies, including McLaren Racing and McLaren Applied Technologies, as well as benefitting McLaren’s esports programme, World’s Fastest Gamer.

Brown, McLaren’s chief, said: “McLaren’s agreement with Dell Technologies expands beyond the traditional sponsorship model. We are like-minded organisations led by the key principles of technical innovation and human progress at the cutting-edge of data-driven technology.

“Formula 1 is a relentless environment, and partnering with Dell Technologies provides us with class-leading capabilities and support to drive invaluable efficiencies that will enable McLaren to perform at the highest possible level across our entire business operations. We are especially excited about the future possibilities that will arise within McLaren Applied Technologies, an area of our business that is growing fast and offers huge potential.

“This announcement is a further statement that McLaren has strong ambitions as we strive to take an important leap in performance both on-track and off it. Dell Technologies is the perfect partner and our two brands share the same ethos, which will propel us towards our business objectives for 2018 and beyond.”

McLaren and Dell Technologies intend to collaborate on future projects in the areas of security, cloud, digital and workplace transformation technologies, with scope for technical innovation not only within the two organisations but also the wider industry.